Gentrue is designed and developed in New York City, by an all-female team of creatives. The brand came to life when the founder (who spent more than a decade in activewear) saw what was missing from an oversaturated market and became obsessed with the idea of making her ideal a reality: Truly sustainable product that also excels in quality, fit and functionality. Luxury activewear that is inclusive, innovation forward, and ultimately sustainable.  It seemed like a no-brainer to have a functional activewear brand, available to all sizes, that had clear and transparent sustainability initiatives.  But it simply didn’t exist. 

Until now.  

Gentrue is more than just a brand, it's a movement.  A movement for forward thinking individuals, leading with care for humans, but also care for the earth.  Good for you, good for the earth.  Our team is comprised of some of the leading experts in our field, pushing innovation, technology and most importantly helping you advance your movement.  Activewear apparel that is designed specifically for you, by people that care, purposefully made with sustainability at the forefront.  

Gentrue promises to continue finding transparent solutions, so that making an impact is as simple as “add to cart”.