WHAT DOES SUSTAINABILITY MEAN TO US?

"We don’t want these things done by 2050, 2030 or even 2021. We want this done now." - Greta Thunberg

At Gentrue, our mission is twofold: We want to prove you can deliver the highest-quality products in a more sustainable way, and to make the most immediate impact possible, today.

Gentrue delivers the highest performing activewear while solving a major environmental challenge.

We’re tackling a problem, finishing chemicals in clothing, that has been overlooked by most of the industry. We are doing this while delivering a product that performs as well, or better, than chemically-finished activewear.

Taking on the unseen problem of finishing chemicals is just the beginning.

From the way we manufacture, test, print, and even sell, we will keep taking on challenges that have an immediate sustainable impact.

High performance.

Major environmental impact.

We promise to keep finding new & better solutions so that making an impact becomes part of our daily lives.

Fact: Pre-ordering is better for the earth

Did you know we manufacture and sell only what’s in demand? By joining us, you’re investing in a better future and a more sustainable lifestyle.

CURIOUS? FIND OUT MORE