Good for you.
Good for the earth.

Clean, sustainable activewear featuring Activated Silk™ Technology.

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What is Activated Silk™?

Clothes that are billed as waterproof, stain resistant, or wrinkle-free often contain chemicals that have been linked to adverse health effects.

We replace the toxic chemicals used in activewear finishing with a revolutionary, ALL-NATURAL Activated Silk Technology.

  • Did you know…that your current activewear is bathed in chemicals to achieve sweat-wicking functionality?

  • We replaced these chemicals with the world’s first pure liquified-silk technology. What the (!?)

    How it works
  • Thus, . Sustainable activewear that quick-dries, and sweat-wicks naturally.

Pre-Ordering is better for everyone

Gentrue will introduce new collections with a pre-order model to minimize waste.

Why pre-ordering is sustainable ordering

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What the cool kids are saying

On an industry scale, what Gentrue is doing is opening the door… by replacing finishing chemicals with a sustainable alternative.

I knew within minutes that this was something special—something that could alter the way in which the apparel industry did things from here on out.

To create the sweat-wicking and quick-drying effect on your yoga gear, textile manufacturers treat the fabric with potentially hazardous chemicals. Gentrue is offering an all-natural alternative for activewear treatment.

#BRANDSTOWATCH The first commercial brand to use a green chemistry process that eliminates potentially toxic chemicals.

On an industry scale, what Gentrue is doing is opening the door… by replacing finishing chemicals with a sustainable alternative.

I knew within minutes that this was something special—something that could alter the way in which the apparel industry did things from here on out.

To create the sweat-wicking and quick-drying effect on your yoga gear, textile manufacturers treat the fabric with potentially hazardous chemicals. Gentrue is offering an all-natural alternative for activewear treatment.

#BRANDSTOWATCH The first commercial brand to use a green chemistry process that eliminates potentially toxic chemicals.