Good for you.
Good for the earth.

Clean, sustainable activewear featuring Activated Silk™ Technology.

SHOP COLLECTION

What is Activated Silk™?

Clothes that are billed as waterproof, stain resistant, or wrinkle-free often contain chemicals that have been linked to adverse health effects.

We replace the toxic chemicals used in activewear finishing with a revolutionary, ALL-NATURAL Activated Silk Technology.

  • Did you know…that your current activewear is bathed in harsh chemicals to achieve sweat-wicking functionality? Gross, we know.

  • We took matters into our own hands and replaced these chemicals with the world’s first pure liquified-silk technology.

    SEE HOW IT WORKS

  • Meet Gentrue: Sustainable activewear that quick-dries and sweat-wicks naturally.

Fact: Pre-ordering is better for the earth

Did you know we manufacture and sell only what’s in demand? By joining us, you’re investing in a better future and a more sustainable lifestyle.

CURIOUS? FIND OUT MORE

hey good lookin'

Be part of the community and follow us on @gentrue

What the cool kids are saying

On an industry scale, what Gentrue is doing is opening the door… by replacing finishing chemicals with a sustainable alternative.

I knew within minutes that this was something special—something that could alter the way in which the apparel industry did things from here on out.

To create the sweat-wicking and quick-drying effect on your yoga gear, textile manufacturers treat the fabric with potentially hazardous chemicals. Gentrue is offering an all-natural alternative for activewear treatment.

#BRANDSTOWATCH The first commercial brand to use a green chemistry process that eliminates potentially toxic chemicals.

On an industry scale, what Gentrue is doing is opening the door… by replacing finishing chemicals with a sustainable alternative.

I knew within minutes that this was something special—something that could alter the way in which the apparel industry did things from here on out.

To create the sweat-wicking and quick-drying effect on your yoga gear, textile manufacturers treat the fabric with potentially hazardous chemicals. Gentrue is offering an all-natural alternative for activewear treatment.

#BRANDSTOWATCH The first commercial brand to use a green chemistry process that eliminates potentially toxic chemicals.